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This course includes:

  • Video lessons
  • Quiz assessment
  • Survey lessons
  • Certificate of completion

WEB ANALYTICS

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Last updated: April 2025 | Language:

About this course

This course teaches learners how to measure, analyze, and interpret website traffic and user behavior using tools like Google Analytics to optimize marketing efforts and drive better business decisions

Course content

Author: CEREBRO

Description: If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!  

Author: CEREBRO

Description:
Want to learn how to easily set up and install Google Analytics 4 (GA4) on your website?  

Author: CEREBRO

Description: Learn how to analyze website performance using Google Analytics by getting to grips with all of the important metrics and dimensions.

Author: CEREBRO

Description: Analyze Online User Behavior 

Author: @LovesData

Description: Learn how to track goal conversions in GA4 (Google Analytics 4). In this video, you will learn how to setup conversion tracking to report on the performance of important actions taking place on your website. You will learn how to trigger an event on your conversion page, how to enable the event as a conversion, plus extra tips. 

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Additional Resource

Author: @AnalyticsMania

Description: In this video, you will learn what UTM parameters are, how to get them, and where to find UTM parameters in Google Analytics 4. This includes both standard and custom reports (explorations) 

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Author: @GoogleCareerCertificates

Description: Learn about how data can empower our decisions, big and small, the difference between quantitative and qualitative analysis and when to use them, the pros and cons of different data visualization tools, what metrics are and how analysts use them, and how to use mathematical thinking to connect the dots. 

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Author: @neilpatel

Description: Today in SEO Unlocked we're going to be going over Google Analytics part two. In other words, I'm going to help you master Google Analytics and got into some of the nitty-gritty details that you need to know to really succeed.  

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Additional Resource

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!