Author: CEREBRO

Description:  Welcome to the world of Digital Marketing! In this foundational lesson, we’ll break down what digital marketing really means, explore how it differs from traditional marketing, and show you how it's transforming the way businesses attract, engage, and convert customers online. 

Author: CEREBRO

Description: What is a marketing funnel and why is it important to understand as a copywriter? 
If you’re a copywriter, one of the smartest moves you can make for your career is taking the time to learn what a marketing funnel is AND how to create one for your clients. 

Author: CEREBRO

Description: In this video, you will find the key digital marketing channels.  You will learn the goals of each online marketing channel. Each channel will have its own example

Author:M CEREBRO

Description: First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold

Author: CEREBRO

Description: In this video, you’ll learn how to do content marketing and some tips to help you get started (even if you’re a beginner)

Author: CEREBRO

Description: n this video, I'm gonna go in depth and give you the EXACT step-by-step process to start your own social media marketing agency in 2024 from $0. And if you want to make anywhere from $10-20k a month, stick around till the end of the video. 

Author: CEREBRPO

Description: This makes it a great tool for small business owners to connect with their audience and convert their subscribers to customers.
So how do you get started with email marketing? How do you build up an email list?
What are the steps you take to go from never having done this before to having a successful email strategy for your business?

Author: CEREBRO

Description: This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.

Author: CEREBRO

Description: Learn how to analyze website performance using Google Analytics by getting to grips with all of the important metrics and dimensions.

Author: CEREBRO

Description: In this video, Ruben will explain what is Conversion Rate Optimization in a nutshell. And don’t let the name “conversion rate optimization” fool you, as conversion can mean anything, a product sale, lead generation, or even an affiliate link click. It doesn’t matter; if there is a metric you want to improve, you can do it with CRO.

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!