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This course includes:

  • Video lessons
  • Quiz assessment
  • Survey lessons
  • Certificate of completion

Product Marketing & Launch

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Last updated: April 2025 | Language:

About this course

The "Product Marketing & Launch" course is designed for marketers, product managers, and entrepreneurs looking to master the art and science of bringing new products to market successfully. This course covers the entire product lifecycle, from concept development and market research to launch strategies and post-launch evaluation. Participants will gain hands-on experience in creating comprehensive marketing plans that align with business goals and resonate with target audiences.

Course content

Author: CEREBRO

Description:
This video will enlighten you on the Introduction to Product Marketing 


Author CEREBRO

Description:
Marketing research is a technique of identifying and analyzing the information related to the methods and problems of marketing.

Author CEREBRO

Description:
The right strategy doesn't depend on your product, but your buyers. 


Author: CEREBRO

Description:
Five steps in the strategic planning process, Create a strategic marketing plan, Why is strategic marketing planning important?, 

Author: CEREBRO

Description:
Want to know the secret to getting tons of sales on a new product? It's all in your marketing campaign! Watch this video to learn how to create a product launch marketing plan or campaign even if you don't have a big budget! 


Author: CEREBRO

Description:
A solid strategy can make all the difference when it comes to having a successful product launch. If you're developing your launch marketing plan, the following marketing tips will help you develop the perfect strategy for your product. 

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!