Author: CEREBRO

Description: What is Pay-Per-Click Advertising (PPC)?
Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.

Author: CEREBRO

Description: Google Ads keyword research made easy! Follow along with me in this step-by-step tutorial on how to do keyword research for Google Ads using free tools to unlock profitable keywords in 2024.

Author: CEREBRO

Description: e cover expanded text ads in this video and the ad copy best practices can also apply to responsive search ads as well. We show Google Ads search ads examples that you can use and follow to create better advertisements. Google Ads Copywriting doesn't have to be difficult, especially if you are just getting started 

Author: CEREBRO

Description: Learn about setting your Google Ads Budgets and how Google Ads Budgeting works for your campaign. We have great tips to forecast campaign results based on your previous conversion and conversion value data. You can view our 7 budgeting and forecasting tips below. If you have a set amount you want to spend per month, the tips below will help you do it optimally.

Author: CEREBRO

Description: Learn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use Your Data, In-Market segments, Custom segments, Affinity segments, and more.

Author: CEREBRO

Description: Check out our Google Ad Extensions video where we show Google Ads Extensions examples of Sitelink Extensions, Callout Extensions, Call Extensions, Structured Snippet Extensions, Message Extensions, Location Extensions, Price Extensions, App Extensions, Affiliate Location Extensions, and Promotion Extensions in 2019. By using Google Ad Extensions, you can add more details to each of your advertisements and ultimately improve your quality score and ad rank over time, which will help you decrease costs. 

Author: CEREBRO

Description: Accurate Tracking for Performance Marketing Campaigns 

Author: CEREBRO

Description: Optimizing PPC Campaigns  

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!