This course includes:
- Video lessons
- Quiz assessment
- Survey lessons
- Certificate of completion
Customer Research, Segmentation, Validation & Marketing
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Last updated: April 2025 | Language:
About this course
The "Customer Research, Segmentation, Validation & Marketing" course equips professionals and entrepreneurs with essential tools and techniques to deeply understand their target audience and create effective marketing strategies. Through a blend of theoretical knowledge and practical applications, this course focuses on conducting customer research, segmenting markets, validating customer needs, and building data-driven marketing campaigns. By the end of the course, participants will be able to identify key customer segments, validate business ideas, and craft tailored marketing strategies that drive customer engagement and business growth.
Course content
Author: CEREBRO
Description: In this lesson, we introduce the fundamentals of customer research, exploring techniques to gather insights, understand customer needs, and lay the foundation for effective product development and marketing strategies.
Author: CEREBRO
Description: In this lesson, we delve into the art of designing effective surveys, covering key principles and strategies to collect meaningful data that drives informed decision-making and enhances customer insights.
Author: CEREBRO
Description: In this lesson, we explore methods for data collection and analysis, focusing on best practices for gathering accurate data and turning it into actionable insights to inform business decisions and strategies.
Author: CEREBRO
Description: A good understanding of customers is extremely important for running a successful business. KYC or ‘know your customer’ is what actually makes all the difference for many companies. KYC helps them do their best in creating, communicating, and delivering their offerings by tailoring them to their customers’ needs.
Author: CEREBRO
Description: Watch this video if you want to understand the needs customers have when purchasing a product or service. This video covers why its important to understand the 4 common needs customers have and the importance of meeting these needs to a business.
Author: CEREBRO
Description: Welcome to our latest video on Creating Customer Personas that Drive Sales and Engagement! In this video, we'll be sharing some practical tips and strategies for creating effective customer personas that will help you better understand your target audience, and ultimately drive more sales and engagement for your business.
This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.
Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.
Here are a few things to keep in mind:
1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!