Author: CEREBRO

Description: This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
 Introduction
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
 Launching your digital marketing or e-commerce career
 

Author: CEREBRO

Description: Product page SEO optimization can be confusing when you're just getting started. If you're wondering WHERE to put your SEO keywords on your eCommerce product pages to help your products start ranking in Google, look no further...
In this video, I walk you through the 7 places to put your target SEO keyword + some extra on-page SEO optimization tips throughout the video 

Author: @Surfsideppc

Description: Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.
The 3 steps for creating successful PPC Advertising campaigns:
1 - Tracking
2 - Testing
3 - Optimizing

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Author: @learnwithshopify

Description: Social media marketing can help you build engaged audiences where they already spend their time. It can also create multiple sources of traffic that continually bring in customers, and get your business in front of 3.78 billion people online—nearly 48% of the world’s population. it can be a time-consuming obligation that spreads you thin, resulting in a presence your target customers don’t know or care about—a drain on time and money rather than the asset you’ve seen it become for many established brands

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Author: CEREBRO

Description: Email Marketing is one of the quickest ways to add up to an additional 30% in revenue to your business. In today's video, we break down multiple eCommerce email marketing flows to recover add to carts, get more purchases and increase loyalty among customers.

Author: CEREBRO

Description: Data visualization can help marketers extract so much valuable information that would otherwise go unnoticed. Why is it then that there can often be such a huge disconnect between the data teams and marketers?

Author: CEREBRO

Description: 5 E-Commerce Content Marketing Best Practices, oss covers the top 5 "best practices" many e-commerce brands are missing from their strategy. 

Author: CEREBRO

Description: What is a conversion funnel? How do you apply conversion funnels to your online marketing initiatives? What is a CPA for startups and e-commerce platforms? Noble Digital founder and CEO Allen Martinez steps in the studio with Chris Do to explain what it is, and how to use it to drive growth and revenue. As a fellow practitioner of CORE, Al facilitates the discussion on how to view the SKOOL's online marketing efforts

Author: @justincener

Description: Influencer Marketing is super popular because it works so well. For brands who want to reach specific types of customers, micro influencers are super important. Social Cat matches brands with micro-influencers interested in gifted, affiliate, and paid collaborations on Instagram and TikTok

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This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!