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This course includes:

  • Video lessons
  • Quiz assessment
  • Survey lessons
  • Certificate of completion

CONTENT MARKETING

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Last updated: April 2025 | Language:

About this course

This course covers the creation and distribution of valuable, relevant content aimed at attracting, engaging, and retaining target audiences through blogs, videos, podcasts, and more

Course content

Author: CEREBRO

Description: Learn how to use content marketing to promote your business and smash past your marketing goals. 

Author: @IndieGameBusiness

Description: Who is your audience? Did you just say 'all gamers' or 'hard core gamers?' To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how. You will learn the steps you need to take to have a better picture of your audience. You will learn how to figure out where they live, and what kind of games they are looking for so you can market in the right place with the right message. 

Main Video Resource
Additional Resource

Author: CEREBRO

Description: Creating content can be super overwhelming. In this video, I explore 5 different strategies to make content creation for your blog, podcast or YouTube videos much easier. You still will need to do work, but this will keep you focused, and allow you to grow faster.

Author: CEREBRO

Description: Formula on how to build a content strategy for any brand! Whether you're looking to build up your own personal/freelance brand, or you're consulting with a client who needs some help, this episode will provide you with a solid roadmap so you can get started right away!

Author: CEREBRO

Description: How can you build authority around an industry-related topic? It’s a matter of writing high-quality copy that is not only helpful, but also optimized to rank on Search Engine Results Pages.

Author: CEREBRO

Description: Without proper distribution, your content might never get read. Watch this video to learn:

  • What is content distribution?
  • 3 channels for distributing content
  • How distribution differs from link building
  • How to build a content distribution strategy
  • Popular content distribution platforms


Author: CEREBRO

Description: This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.  The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.  

Author: CEREBRO

Description: Ashley Ward from SEMrush joins us to talk about all the ways you can repurpose and drive even more results with your existing content.

Author: CEREBRO

Description: Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!