Author: CEREBRO

Description: Master digital marketing with our digital marketing full course video for 2024, compiling months of expertise on essential topics like digital marketing fundamentals, diverse marketing types, real-world brand examples, and key concepts such as KPIs and engagement.

Author: CEREBRO

Description: Setting SMART marketing goals is one of the first foundational steps of any good marketing planning. Getting clear on your business and marketing goals then lining up your marketing strategies and tactics accordingly will help you recognize the right opportunities when they come along and say no to those that are more distracting than valuable.

Author: CEREBRO

Description: What is a competitive analysis?
A competitive analysis is a comparison of competitors’ strategies used to evaluate the strengths and weaknesses of different marketing approaches within an industry. It helps a business determine potential advantages and barriers within a market around a product or service and generally helps brands monitor how direct and indirect competitors are executing tactics like marketing, pricing, and distribution. 

Author: CEREBRO

Description: How To Identify Target Market | Target Market Examples 

Author: CEREBRO

Description: In this presentation, Melanie, Co-Owner and COO of TopLine Results, breaks down the hidden costs of misalignment between marketing and sales. She walks through the customer journey and demonstrates how HubSpot's automation tools can help bridge the gap and create alignment between teams, improving efficiency and results.

Author: CEREBRO

Description: We are going to break down the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and for your overall business & marketing funnel. Template & dashboards included. 

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!