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This course includes:

  • Video lessons
  • Quiz assessment
  • Survey lessons
  • Certificate of completion

CONVERSION RATE OPTIMIZATION

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Last updated: April 2025 | Language:

About this course

This course will explore techniques to optimize landing pages, user flows, and calls to action (CTAs) to improve conversion rates and maximize ROI from digital marketing efforts



Course content

Author: CEREBRO

Description: Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website.

Author: CEREBRO

Description: Although conversion rates (a.k.a. key event rates) in Google Analytics 4 are available, they are not displayed by default. In this video, I will show you how to find key event rate in Google Analytics 4 (previously known as Conversion Rate).

Author: CEREBRO

Description: Curious about A/B testing and how it applies to Product Management? Then we would like to invite you to this exclusive webinar all about A/B testing.  

Author: CEREBRO

Description: Are you capitalizing on your site traffic? Learn how to optimize your landing pages for maximum conversions as we build landing pages in real-time and give an overview of the chemistry of landing pages.

Author: CEREBRO

Description: -- Today, we're stepping into the world of UX design and we're going to tackle a common task: creating a user flow diagram. In this video, I'll address the what, why and how of ux design flows. I will also create my own user flow for the upcoming relaunch of DesignCourse.com so that you can see a user flow constructed in a real-world context.
 

Author: CEREBRO

Description: In this video, we discuss how to choose the perfect call-to-action for your business, where it should be located, what the level of risk is to your target customer, and where your call-to-action falls within your sales funnel.

Author: CEREBRO

Description: Trust is the foundation of every successful digital marketing campaign—and in this lesson, we’ll show you how to build it fast using the power of social proof and trust signals. You’ll learn how testimonials, reviews, user-generated content, influencer endorsements, certifications, and trust badges can dramatically boost your brand’s credibility and conversion rates. 

Author: cerebro

Description: This video explains How to interpret Results in Research/Thesis in data analysis Chapter? The vides discuss the following sections:

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!