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This course includes:

  • Video lessons
  • Quiz assessment
  • Survey lessons
  • Certificate of completion

INTRODUCTION TO MARKETING & SALES

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Last updated: April 2025 | Language:

About this course

This course introduces key marketing and sales principles, including market segmentation, targeting, and the integration of digital tactics into the sales funnel

Course content

Author: CEREBRO

Description: This video talks about the basic understanding of Marketing and the key issues of Marketing Management.

Author: CEREBRO

Description: Explore What Market Segmentation Is - Understand the fundamentals and why it's key to reaching your target audience effectively. Dive into the Different Types of Market Segmentation - We'll cover demographic, geographic, psychographic, and behavioral segmentation, with real-world examples to bring these concepts to life.

Author: CEREBRO 

Description: What is a sales funnel? How do you build a sales funnel? Why is this important? We'll be answering all those questions and more in today's video. Watch now for a rundown of sales funnels for beginners and how to develop a sales funnel strategy.

Author: CEREBRO

Description: In this digital marketing tutorial, Sam Oh lays out the 7 key strategies that he has personally tried and gotten results with. These will help you cut through all the noise and focus on the ones that will produce the best results for your website.

Author: CEREBRO
Description: In this video, you will learn in depth about what is CRM(customer relationship management), features of CRM, various popular CRM systems available, CRM jobs and CRM professionals salary in detail. 

Author: CEREBRO

Description: n this intro to our free certification, HubSpot will cover How to use the power of storytelling in your business's marketing content strategy: Stories give you a reason to communicate and relate; stories are stimulating and give you something to believe in; stories make you feel better, smarter, safer, or even loved. Business storytelling is similar. It’s about creating alignment between your business and your prospects and customers.

Author: CEREBRO

Description: Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. 

Author: CEREBRO

Description: In today's video, I'm going to dive into the world of Key Performance Indicators (KPIs) and how they play a crucial role in our adult day center. KPIs are essential metrics that help us measure various aspects of our business, and I'll be sharing some key ones that you should consider using as well. KPIs provide clarity, helping you and your team focus on what's crucial for your business. They act as quantifiable assessments of your performance, allowing you to identify areas that need attention. Moreover, KPIs aid in prioritizing issues within your business, helping you determine where to allocate your resources most effectively.

This document provides additional resources to deepen your understanding of the topics covered in this program. Below, you’ll find links to articles related to each lesson to support your further reading.

Welcome to the quiz section. Before you begin, please make sure you have watched the lesson videos thoroughly, as the questions are designed to test your understanding of key concepts discussed.

Here are a few things to keep in mind:

1. This is a timed quiz, so you’ll need to manage your time effectively.
2. Read each question carefully and choose the best answer based on the material covered in the lesson.
3. The quiz is an excellent opportunity to test your knowledge and reinforce what you’ve learned, so try your best!