Enroll for Program

This program includes:

  • Minimum of 5 hands on courses
  • Quiz and assessment
  • Gradings
  • Certificate of completion

DIGITAL MARKETING

Last updated: April 2025

About this program

This program aims to equip learners with a robust understanding of digital marketing channels, tools, and strategies, empowering them to create, execute, and optimize effective campaigns that drive business growth and customer engagement

Program Courses

This course focus on overview of the digital marketing landscape, covering core concepts, tools, and strategies used to engage audiences and drive online business growth

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This course introduces key marketing and sales principles, including market segmentation, targeting, and the integration of digital tactics into the sales funnel

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This course will make learners explore how to build and manage social media campaigns, create engaging content, and leverage platforms like Instagram, Facebook, LinkedIn, and TikTok for business growth

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This course covers the creation and distribution of valuable, relevant content aimed at attracting, engaging, and retaining target audiences through blogs, videos, podcasts, and more

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This course focus on understanding how to craft effective email campaigns, build subscriber lists, and use segmentation and personalization to drive conversions and customer loyalty.



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This course focuses on digital marketing strategies specifically designed to promote online stores, optimize product pages, and increase online sales using tools like SEO and PPC.

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This course focus on how to explore strategies to reach consumers via mobile devices, including mobile apps, SMS campaigns, mobile ads, and optimizing websites for mobile browsing.



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This course introduces the concept of affiliate marketing, teaching learners how to create partnerships with affiliates, track performance, and grow revenue through this cost-effective marketing strategy



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 This course focuses on understanding how to identify, engage, and collaborate with influencers to enhance brand awareness, build credibility, and drive sales through authentic partnerships. 



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 This course provides a deep dive into paid search advertising, covering keyword research, ad copy creation, bidding strategies, and optimization techniques to maximize ROI.

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This course will develop the skills to improve website visibility on search engines through on-page and off-page SEO tactics, including keyword optimization, link-building, and technical SEO



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This course teaches learners how to measure, analyze, and interpret website traffic and user behavior using tools like Google Analytics to optimize marketing efforts and drive better business decisions

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This course will explore techniques to optimize landing pages, user flows, and calls to action (CTAs) to improve conversion rates and maximize ROI from digital marketing efforts



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This course covers the basics of designing user-friendly websites that align with business goals, including navigation, usability, SEO-friendly structures, and conversion optimization.

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This course will teach how to develop comprehensive digital marketing strategies by setting goals, conducting competitor analysis, identifying target audiences, and aligning marketing channels for maximum effectiveness.

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This course teaches learners how to implement marketing automation tools to streamline repetitive tasks and integrate advanced tactics like retargeting, A/B testing, and personalized marketing

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